Updated: Oct 7, 2019
Small but mighty! Your business card is often the first opportunity to make an impression on potential new clients. Yes, (even in this digital world) you still need physical business cards…
Here are the top 5 reasons you HAVE to invest in business cards.
1. BUSINESS CARDS ARE THE MOST EFFECTIVE FORM OF DIRECT MARKETING
Digital marketing, emails, SEO are great at attracting leads but nothing beats in-person interaction and often the exchanging of business cards when you’re looking to make a lasting first impression.
Ever been in a situation where you are having a conversation with someone about your amazing business, telling them your story… selling the pants off it? The person is genuinely interested in what you have to say and wants to know more about you and what you have to offer. They ask for a card and you embarrassingly have to tell them you don’t have any… I know I have. Your unpreparedness is not exactly a great first impression of the brand you have been selling to your new prospect.
Even if your business is primarily online you should still have physical business cards on hand to direct people to your website, social platforms. Even including a discount code on your business card to encourage them to make that first online purchase is a wonderful sales tactic. NEVER miss an opportunity to promote yourself. You HAVE to cover all bases. Prospects may not need your product or service in that moment but, if they have a quality, well designed card, they have an opportunity to follow up with you when they do have a need.
At some point in their career, almost everyone will have to attend a networking event, tradeshow or meeting and you WILL need business cards. Think ahead and make sure you have a quality, eye-catching card.
2. THE PERSONAL TOUCH
The digital world we live in, while incredibly useful and wonderful, can be very impersonal. What we need to remember is that people do business with people. People that they know, like and trust. You need to earn that trust and respect by being prepared, not only with business cards but memorable, quality business cards. Like your website or social platforms, business cards are the personal gateway to your business and should not be over looked.
3. FIRST IMPRESSION IS EVERYTHING
What kind of a first impression are you leaving?
I mentioned in the first paragraph but I'll reiterate. The first time a prospective client sees your business card, may be the first time they have encountered your brand. Your cards should reflect the professionalism and feel of your brand. They should help connect people to your story and why they should buy into YOUR product or service and not a competitor’s.
You may have noticed I have mentioned quality, well-designed and memorable a few times already. Let's face it. If I was handed a generic looking, mass produced, lightweight card, there's a very strong chance it's not going to grab my attention when I am going back through my wallet again. A cheap, basic card is not an example of you putting your best foot forward. I know. We're all busy and using a template is a quick way to get the task knocked out BUT a well-designed business card, that reflects YOUR brand makes a HUGE difference in setting you apart from all the other guys and gals in your market. If it's not your strong suit, it really is worth approaching a professional designer.
Card stock and special finishing are also important things to consider when creating your business cards. Rounded corners, soft smooth, foiling and thicker stock are a few simple things can really elevate the look of your brand. People will respond to a card that both looks and feels good. The weight and finishing will tell your prospect a lot about your brand and the quality of your products/services.
I know what you’re thinking... "That sounds expensive." But, let's think about it... how much time did you spend on your website? How much money did you spend making sure that it gave the right first impression to those searching online? Your business cards are the personal gateway to your brand and they deserve the same thought and consideration. Trust me, it's worth the extra effort and investment, particularly if you are targeting a luxury or higher end of the market.
It doesn't have to be a lengthy process if you find the right printer/designer to guide you. There are also many online design sources such as Canva or Adobe Spark. Just make sure you consult your printer before you get started for their set up requirements. If you take the DIY approach, they may need you to provide a “bleed” file so always best to have that information first so that you do not run into issues at a later point.
4. BUSINESS CARDS MAKE YOU REFERABLE
Business cards can be easily distributed and shared. They are a physical piece of your brand that can be kept with people on their person. They can also be easily shared with others that they encounter.
Unique, creative business cards are even more likely to be shared as they are a great talking point. Make sure that you keep a good supply with you at all times. You never know when someone will offer to take a few to refer your brand to some of their contacts.
5. SIMPLICITY IS UNDERRATED
The exchanging of business cards to establish a relationships is a ritual in many countries. It's simple and easy! Imagine fumbling around in a networking situation or trade show trying to send information via email or social media. Don't get me wrong. You should send that follow up email after you have had that great, personal exchange. Remind them of the contact you made but in the moment you should be focusing on making a connection with the person and prospect standing in front of you. Not dealing with wifi or service connection issues.
Believe it or not, not everyone has a smart phone! I know it's shocking... but it’s true! And not everyone constantly has one glued to their hand. As I mentioned earlier, you should cover ALL your bases when trying to attract new clients. You should NEVER miss an opportunity to get your name and brand out there. ALWAYS have quality business card that effectively represent your brand with you. Don’t be the one who gets caught out! ;)